How Man of Many grew into the largest men's lifestyle media outlet in Australia

In 2012, Frank Arthur and Scott Purcell launched Man of Many, a website that covers men’s lifestyle interests ranging from health to consumer products to pop culture. Though neither founder had a large personal brand or connections in the industry, they stayed consistent in their content production and, without any outside investment, managed to grow Man of Many into the largest men’s lifestyle outlet in Australia. Today, the brand generates over 5.8 million pageviews a month and boasts 650,000 subscribers on social media.

How did they accomplish this? In a recent interview, Purcell walked me through their early growth strategies, their approach to monetization, and their expansion into new topic areas and content verticals.